Interview About Typography With Little Wed Hen
We had fun doing an interview about typography with Little Wed Hen - a great little blog that's just started up - have a squizz at it here: http://www.littlewedhen.com/2011/08/10/whats-your-type-incorporating-typography-into-your-wedding-invitations/
Or read the article below:
What's your type?
With its bold, playful designs and vibrant aesthetic, Byron Bay-based design studio Lilykiss is quickly making a name for itself. At the helm is Claire Warrick, a designer and illustrator whose love for striking palettes, sleek shapes and sumptuous materials is evident in every piece crafted by this boutique company. One niche element of design about which Claire is particularly interested is typography, and specifically typography as an artform. Today we’re delighted to be able to share with you Claire’s expertise about about how typographic elements can be so beautifully worked into a design.
Text and images by Claire Warrick
Fonts play an important role in design. They not only convey information but also create atmosphere, mood and emotion. Fonts have always reflected the fashions of the day and this is certainly true in today’s world of wedding stationery; while the traditional “script” and old style typefaces will always have a place, they seem to be drifting further away and replaced by more modern styles.
The stark formality of the formal invitation has given way to a plethora of colour and design that accommodates vintage and modern, romantic and bold, sassy and demure. Couples are looking for new ways to personalise their wedding experience, starting with the invitation. Typographical invitations are a popular solution to this, providing a terrific way to make the invite truly their own. Intertwining the names of the bride and groom, or using a personal message / quote in a modern, fun and attractive package, is a brilliant contemporary invitation option that is truly unique.
One of our favourite designs, ”heart typography”, uses hand-crafted illustration to create the couple’s names in a simple, joyful heart sculpture. Another favourite, “name game”, is a jumble of the letters in the couple’s names, a carefully-crafted mix of formal and informal fonts that looks stunning and cannot be mistaken as anyone else’s design. The simplicity seen in another of our designs, ’initials’, is a celebration of the fine lines a simple font can create – off-set with an art deco amber-san to create just enough ornate flounce. The popularity of monogram will never cease, a fabulous way of giving your wedding your own stamp. ‘Budding monogram’ plays with the curly serifs of an ornate font to fuse the couple’s initials into one – a graphic that is beautiful and has a strong impact.
Colour plays a huge part in the tone created through your invitation so it’s important to match your colour design with a colour scheme that suits your style and personality . For instance, slate makes an invitation feel more grand and important while brighter, bolder colour combos will suggest a more informal, light-hearted affair. But obviously colour choice is not everything, and much will also depend on the design and the execution.
One thing’s for sure though, typographic options can cater for a wide variety of weddings: whether combined with illustration to weave a whimsical story, or creating dramatic impact with a beautiful, well-crafted stand-alone font, it’s definitely an invitation option that will impress your guests!
To see more of the stunning work from the Lilykiss studio
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